Not just emails. The system behind them.
The email itself is only one part of the job. Before an email can generate anything useful, the account needs to be connected, the data needs to be flowing, visitors need somewhere to subscribe, the brand needs to look consistent and the automations need to trigger correctly.
→That's why every Cheapmailer setup follows a defined system.
We start with the email platform.
We configure your Klaviyo account so it is ready for your business, your audience and your automated customer journeys.
You do not have to open Klaviyo and figure out dozens of settings before you can start sending.
- Klaviyo account creation or configuration
- Account settings setup
- Business details configuration
- Sending configuration
- Basic account organization
- Brand information setup
- Subscriber list structure
- Initial segmentation structure
- Review of account settings before launch
Scope boundaries
Included: Initial account configuration required for the agreed email setup.
- Ongoing Klaviyo administration outside the project
- Unlimited account restructuring
- Complex custom development
- Migration of large or highly complex legacy systems unless separately quoted
Your tools need to talk to each other.
We connect Klaviyo to Shopify or the relevant platform your business uses so customer activity can trigger the right communications.
- Shopify integration
- Relevant ecommerce platform integration where supported
- Meta integration for lead generation campaigns where applicable
- Verification that customer data is syncing
- Verification that relevant events are being received
- Basic event and tracking checks
- Test subscriber creation
- Test purchase or lead event where possible
Scope boundaries
Included: Standard native integrations and setup.
- Custom API development
- Custom middleware
- Complex CRM migrations
- Third-party systems without a supported integration
- Repairing unrelated website or tracking problems
Turn visitors into contacts you can reach again.
We create the main subscriber list and connect your website signup experience to it so interested visitors can enter an automated journey.
- Main subscriber list creation
- Basic subscriber organization
- Signup form or pop-up setup
- Desktop layout
- Mobile layout
- Form fields
- Signup messaging
- Success state
- List connection
- Welcome flow trigger connection
- Basic consent configuration
- Form testing
"The goal is not simply to put a form on the website. The goal is to create a useful entry point into the customer's email journey."
Scope boundaries
Included: One signup form or pop-up in Starter and Growth, with the package-defined increase in Complete.
- Full landing page design
- Website redesign
- Multiple custom forms across multiple websites
- Extensive CRO testing
- Unlimited popup variations
Your emails should look like your business.
We establish the basic visual system for your emails, then create the agreed emails using your brand, products, offers and customer journey.
Create useful, commercially relevant visuals that make the email feel like a real brand communication rather than a generic template.
- Default email header
- Client logo placement
- Default branded footer
- Brand colors
- Basic typography treatment
- CTA styling
- Email layout system
- Email copywriting
- Email design
- Email build inside the email platform
- Custom imagery where appropriate
- AI-assisted image generation where appropriate
- Product imagery integration where applicable
- Mobile formatting
- Desktop formatting
Scope boundaries
Included: Email content required for the flows included in the selected package.
- Website copywriting
- Product page copywriting
- Unlimited creative concepts
- Unlimited alternate email designs
- Full brand identity development
- Professional photography
- Video production
- Custom illustration projects
The part that keeps working after you log off.
We build the agreed automated journeys so your business can follow up with subscribers, shoppers, leads and customers without manually sending every message.
Scope boundaries
Included: Only the number of flows and emails listed in the selected package.
- Unlimited flows
- Unlimited emails
- Complex custom behavioral systems
- Advanced CRM architecture
- Custom API-triggered automations
- SMS flows unless separately purchased
Not everyone should receive the same email.
We organize the audience so communications can be targeted appropriately instead of treating every subscriber as one large list.
- Main subscriber list
- Basic subscriber organization
- Core audience segmentation
- Everything in Starter
- Additional customer segments
- Customer versus non-customer logic
- Engagement-based segmentation where appropriate
- Everything in Growth
- More advanced segmentation
- Additional behavioral logic where supported
- Expanded audience paths
Scope boundaries
- Large-scale data cleansing projects
- Complex CRM restructuring
- Manual investigation of every individual profile
- Custom data engineering
Your emails need to come from a properly configured sender.
We configure the branded sending details and guide the domain authentication process required for a properly configured email sending setup.
- Branded sending email configuration
- From-name setup
- Reply-to configuration
- Sending domain configuration
- SPF guidance
- DKIM setup guidance
- DMARC review
- Domain verification
- Authentication check
- Basic test-send verification
Scope boundaries
Included: Standard branded sending and authentication setup.
- Repairing a severely damaged sender reputation
- Long-term deliverability management
- Blacklist remediation
- Complex DNS infrastructure unrelated to email sending
- Ongoing deliverability consulting
We don't just build it. We check it.
Before launch, we test the setup to catch the obvious problems that can turn a finished email into a broken customer experience.
- Automation trigger tested
- Subscriber entry tested
- Signup form tested
- Links tested
- CTA buttons tested
- Discount code tested where applicable
- Personalization tested
- Product information checked
- Images checked
- Mobile layout checked
- Desktop layout checked
- Footer links checked
- Unsubscribe functionality checked
- Sender information checked
- Automation timing reviewed
- Flow filters reviewed
- Final pre-launch review completed
- 01 Internal QA
- 02 Client review
- 03 Consolidated client feedback
- 04 Revision round
- 05 Final approval
- 06 Activation / launch
Scope boundaries
Included: Testing of the deliverables created within the selected package.
- Full website QA
- Complete Shopify store audit
- Full analytics implementation
- Testing unrelated third-party systems
- Ongoing monitoring outside the agreed project
Everything is left ready for future campaigns.
Once the setup is complete, the client has a repeatable email foundation that can be used for future campaigns.
- Reusable header
- Reusable footer
- Core email styling
- Basic brand components
- Subscriber list
- Segmentation foundation
- Automated flows
- Signup capture system
Scope boundaries
Important: Monthly campaign creation and ongoing email management are not automatically included in the one-time setup packages. They are available separately.
You know what was built and what happens next.
At the end of the setup, we review the completed system and explain what has been configured.
- Completed setup review
- Flow summary
- Platform summary
- List and signup form confirmation
- Launch confirmation
- Basic recommendations for future campaigns
- Explanation of any platform-specific limitations
Scope boundaries
Included: One final project review.
- Unlimited training sessions
- Ongoing consulting
- Daily account management
- Unlimited strategy calls
What changes between packages?
The process stays the same. The amount of work increases.
Why the scope is deliberately clear.
Cheapmailer is a productized service. That means you are buying a defined outcome, not an unlimited number of hours.
Defined number of flows
Your package includes the stated number of automations. Additional flows are quoted separately.
Defined number of emails
Each package has a fixed email count. Adding extra emails changes the scope.
One consolidated revision round
One round of consolidated feedback is included per flow. Feedback should be provided together rather than piecemeal.
Approved work is considered final
Once an email or flow has been approved, substantial changes may be treated as new work.
No unlimited concepts
The package includes one agreed creative direction rather than unlimited alternative concepts.
No unlimited meetings
The service is built around execution, not recurring meetings. Additional meetings or consulting can be quoted separately.
Client approvals affect timing
The project timeline depends on the client providing access, information and feedback within the agreed timeframe.
No rollover work
Unused monthly campaign capacity, where applicable, does not accumulate indefinitely.
Additional work is quoted first
If a request falls outside the package, the client is told before the additional work begins.
No guaranteed revenue
Cheapmailer provides the agreed setup and execution. Revenue, conversion rates and ROI depend on many factors outside the service.
WHAT COUNTS AS A REVISIONA revision is a correction. Not a completely new project.
- Change the headline
- Change a product image
- Adjust CTA copy
- Correct wording
- Change a color
- Reorder sections
- Minor layout adjustment
- Completely change the email concept
- Request a different creative direction after approval
- Ask for multiple alternative versions
- Rewrite the entire sequence around a new strategy
- Add additional emails
- Add a new automation
CLIENT RESPONSIBILITIESWhat we need from you.
- 01Provide required platform access
- 02Provide Shopify or website access where necessary
- 03Provide email platform access
- 04Provide domain/DNS access or coordinate with the person who manages the domain
- 05Provide brand assets
- 06Provide product or service information
- 07Provide pricing and promotional information
- 08Provide discount details where applicable
- 09Approve emails and flows
- 10Provide consolidated feedback
- 11Notify Cheapmailer about material changes to products, pricing, inventory or offers
Delays in access, information or approval can move the project timeline or campaign schedule.
Need more than the package?
That's fine. We keep the core service fixed so pricing stays predictable, then quote additional work separately when needed.
Additional services require approval before work begins.
The setup is one thing. Keeping the list active is another.
The packages above establish the email system. Businesses that want Cheapmailer to keep planning, writing, designing and sending campaigns can add ongoing monthly campaign management separately.
Do you create the emails yourself?
Yes. Cheapmailer handles the copy, design, build and imagery for the emails included in the selected package.
Do I need to already have Klaviyo?
No. Klaviyo account setup is included. If you already have an account, we can work with the existing setup.
Can you connect Shopify?
Yes. Shopify integration is part of the setup for ecommerce businesses.
Can you connect Meta for lead generation?
Yes, where the relevant integration is supported and appropriate for the business.
Do you create the signup pop-up?
Yes. The number of signup forms or pop-ups depends on the selected package.
Do you create the discount code?
For ecommerce businesses, the package can include setup of the agreed signup offer and discount code.
Do you provide the images?
Yes. We can use supplied brand/product photography or create suitable imagery where appropriate.
How many emails are included?
Starter includes 7 emails across 3 flows, Growth includes 11 emails across 5 flows and Complete includes 15 emails across 7 flows.
Can I request more emails?
Yes. Additional emails can be quoted separately.
Can I request unlimited revisions?
No. The package includes one consolidated revision round per flow. This keeps the service predictable and prevents open-ended production.
What happens if I need a completely different email?
A substantially different concept or strategy may be treated as new work rather than a revision.
Is monthly campaign management included?
No. The $199, $399 and $599 packages are one-time setup packages. Ongoing campaign management is available separately.
Do you guarantee revenue?
No. We guarantee the agreed scope of work, not a specific revenue result. Performance depends on traffic, offers, audience, products, customer demand and other factors.
Let's look at your business before you buy anything.
Book a free consultation and we'll look at your current email setup, traffic sources and customer journey. We'll tell you what makes sense and which package fits the amount of work involved.